UI/UX 30% to 60% Women 35+ CRO

I led the Facetune quiz for women over 35, an audience the funnel kept walking past, and completion went from 30% to 60%.

UI/UX · Facetune · Survey & Quiz Funnel · Read the case study

Web Design A/B Tested Research Driven Shipped

I designed high-performing Top 10 websites built from competitor research and winning A/B test components.

Web Design · Research · A/B Testing · Read the case study

Branding Welcome Kit Four Brand Marks Print & Merch

I designed Moonshot's welcome kit for new employees: one line, "aim for the moon, get there," and four graphic marks carried across a box, tote, notebooks, bottles, socks and more.

Branding · Moonshot · Onboarding Kit · Print & Merch

UX Research Personas Trust & Privacy Quiz Flow

A quiz runs on trust, and a financial one asks for the most. So every personal question says why we are asking, in language that sounds like a person rather than a form.

UX Research · Quinn by FinImpact · Personas · Read the case study

Data Visualization Investors Market Landscape Presentation

A take-home exercise for monday.com: design the data for an investor presentation. I used amorphous shapes to explain the more complex ideas.

Data Visualization · monday.com · Take-home exercise